WhenToyotadeveloped the Prius a highly fuel-efficient car using a hybrid petrol/electric engine it took a gamble on a grand scale. Honda and General Motors’ previous attempts to develop frugal (electric) cars had not worked well. Just like Honda and General Motors,Toyotahad also been working on developing a frugal car but focused on a system integrating a petrol and electric engine. These development efforts led Toyotato start a development project called Global Twenty-first Century aimed at developing a car with a fuel economy that was at least 50% better than similar sized cars. This project nearly came to a halt in 1995 when Toyotaencountered substantial technological problems. The company solved these problems, using nearly a thousand engineers, and launched the car, called the Prius, in Japanin 1997. [download]
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