A Third Worldfilmmaker may smile wryly upon hearing the stock phrases “cinema is both an art and an industry” and “a film is both a creative product and a commodity.” He (or in rare cases she) might retort,“How can our cinema be considered an industry, our films commodities,when production financing usually comes from state and international aid; when the film has little chance of reaching the marketplace and,even if it does,theaters are so few and audiences so limited and impoverished that costs cannot be recovered let alone profit be made; when,however successful your film may be,you have no assurance that you’ll ever again have the means to make another?” Perhaps the only ways in whichThird Worldcinema resembles an industry are that making a film requires substantial capital outlay and that the filmmaking sector is inevitably inserted, as it has been from its beginnings,into the many-tiered, multi-faceted global complex of creation,communication, and consumption. [download]
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