Marketing Without Advertising

Marketing Without Advertising 

By: Michael Phillips and Salli Rasberry

Take a look around your community and make a list of truly superior small businessesones you trust so thoroughly you would recommend them to your friends, your boss and even your in-laws. Whether your mind turns to restaurants, plumbers, plant nurseries or veterinarians, chances are good your list is fairly short. Now think about all the ads for local businesses that fill your newspaper, clutter your doorstep, spew out of your radio, cover the back of your grocery receipts or reach you in dozens of other ways. How many of these businesses are on your list? More than likely, not many. In fact, I’ll bet the most heavily advertised local businesses are among the businesses you never plan to patronizeor patronize againno matter how many 50%-off specials you are offered. [download]

Format : Ebook.Chm

Syariah Marketing

Syariah Marketing

Penulis: Hermawan Kartajaya dan M. Syakir Sula

Peta pemasaran di Indonesia tampaknya menunjukkan tanda-tanda pergerakan dari pasar rasional ke pasar emosional, bahkan ke pasar spiritual. Jika pada pasar rasional konsumer membeli barang atau jasa dengan pertimbangan rasional (misalnya, fungsi dan harga), pada pasar emosional dengan pertimbangan emosi (misalnya, cita rasa personal, prestise, citra-diri), maka pada pasar spiritual konsumer mulai mempertimbangkan nilai (baik-buruk, halal-haram). Inilah barangkali yang menjelaskan mengapa pasar syariah di Indonesia menunjukkan tanda-tanda ke arah perkembangan yang pesat, dengan profitabilitas tertinggi di dunia! [download]

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Perbankan Syariah

Perbankan Syariah

Penulis: Marvin K. Lewis dan Latifa M. Algaoud

Perbankan Syariah semakin memikat. Ia telah menjadi bagian penting dari perbankan global. Buku ini hadir pada saat yang tepat dan ditulis dengan cermat  Marvin dan Latifa mengupas pelarangan bunga (riba) nenurut doktrin ekonomi Islam dan berbagai implikasi larangan ini terhadap karakter intermediasi keuangan dan struktur-struktur tata kelola dalam sistem keuangan Islam. Analisis itu dilatari teori-teori modern tentang intermidiasi keuangan yang menyangkut biaya transaksi, problem informasi, dan rancangan kontrak-kontrak dengan insentif yang sesuai. Buku yang patut dibaca. [download]

Format : Ebook.Exe

Hermawan Kartajaya on Brand

Hermawan Kartajaya on Brand

Penulis: Hermawan Kartajaya

Sejak dulu Hermawan Kartajaya, Marketing Icon of Indonesia, selalu mengatakan bahwa marketing itu intinya mencakup sembilan segment yaitu:
1. Brand2. Differentiation3. Positioning
4. Segmentation5. Targeting
6. Marketing Mix7. Selling
8. Service
9. Process
Ia menyebutnya sebagai ” nine core element of marketing “. Ia berpendapat bahwa suatu produk, merek ataupun perusahaan akan memiliki keunggulan bersaing yang bagus kalau ia mampu membangun kesembilan elemen pemasaran tersebut dengan baik. Hermawan mengatakan bahwa brand bukan sekadar nama. Bukan pula logo atau simbol. Brand adalah value indicator dari apa yang Anda tawarkan. Ia adalah payung yang melingkupi produk atau pelayanan, perusahaan, pribadi, atau bahkan negara. Ia adalah ekuitas perusahaan yang menambahkan value pada produk dan pelayanan yang ditawarkan. Sebagai sebuah aset, brand menciptakan value bagi para konsumen melalui kualitas. [download]

Format : Ebook.Exe

Hermawan Kartajaya on Differentiation

Hermawan Kartajaya on Differentiation

Penulis: Hermawan Kartajaya

Menurut Hermawan, untuk membangun strategi yang kokoh pertama-tama anda harus mampu melihat pasarnya kreatif dan membagi-bagi pasar tersebut ke dalam segmen-segmen berdasarkan kondisi psikografis-behavior tertentu. Dari sini kemudian anda akan dapat memilih satu atau beberapa segmen tersebut yang akan dijadikan target market. Secara tradisional Diferensiasi dikenal sebagai tindakan merancang seperangkat perbedaan yang berarti dalam penawaran perusahaan. Lebih lanjut,definisi diferensiasi sebagai menyatukan konten, konteks, dan infrastruktur penawaran kita kepada para konsumen. Produk yang berbeda adalah taktik utama bagi perusahaan untuk mendukung positioning-nya. jika positioning tidak didukung oleh diferensiasi, perusahaan akan hanya mengumbar janji dan tak bisa memuaskan konsumen, yang pada gilirannya akan merusak brand dan reputasi perusahaan. [download]

Format : Ebook.Exe

Hermawan Kartajaya on Positioning

Hermawan Kartajaya on Positioning 

Penulis: Hermawan Kartajaya

By traditional definition, positioning is the strategy to occupy the consumers mind with our company’s offerings. I defines positioning as strategy to lead the company’s customers credibly. It is about how to establish trustworthiness, confidence, and competence for customers. [download]

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Hermawan Kartajaya on Segmentation

Hermawan Kartajaya on Segmentation

Penulis: Hermawan Kartajaya

Pasar adalah zona yang misterius, untuk mengetahui pasar secara jelas, Anda perlu melakukan segmentasi. Secara sederhana, segmentasi adalah proses memanfaatkan peluang dengan membagi-bagi pasar menjadi beberapa segmen. Pasar dipetakan berdasarkan karakteristik yang Anda tentukan, sehingga perusahaan Anda bisa melihat lebih jelas pasar mana yang akan dimasuki. Segmentasi adalah sebuah seni mengidentifikasi dan memanfaatkan peluang-peluang yang ada di pasar dengan melihat pasar secara kreatif. [download]

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Hermawan Kartajaya on Targeting

Hermawan Kartajaya on Targeting

Penulis: Hermawan Kartajaya

Targeting, secara sederhana, adalah proses menentukan pasar yang tepat bagi produk Anda. Tidak hanya itu, targeting merupakan strategi mengalokasikan sumber daya perusahaan secara efektif, yang harus dilakukan untuk mempermudah proses penyesuaiannya ke dalam segmen-segmen pasar yang telah Anda pilih. Sebuah bacaan wajib bagi para pelaku bisnis mana pun. [download]

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Hermawan Kartajaya on Marketing Mix

Hermawan Kartajaya on Marketing Mix

Penulis: Hermawan Kartajaya

Marketing mix adalah sebuah taktik dalam mengintegrasikan unsur penawaran, logistik, dan cara mempromosikan produk atau jasa Anda. Tidak hanya perlu melakukan penawaran yang menarik, Anda juga harus memikirkan taktik yang tepat dalam mendistribusikan dan mempromosikannya. Kenapa suatu produk bisa sukses di pasar sementara yang lainnya tidak, meskipun sebelumnya telah menguasai pasar atau melakukan promosi besar-besaran? [download]

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Hermawan Kartajaya on Selling

Hermawan Kartajaya on Selling

Penulis: Hermawan Kartajaya

Selling adalah bagaimana menciptakan hubungan jangka panjang dengan pelanggan melalui produk atau jasa perusahaan anda. Dalam hal ini, selling berarti sebuah taktik yang dapat mengintegrasi antara perusahaan, pelanggan dan relasi antara keduanya.Relasi ini tidak terbentuk begitu saja, tetapi dapat dibangun dengan beberapa langkah sistematis.Tahap pertama, tingkatkan awareness pelanggan terhadap merek Anda. Kedua, jadikan merek Anda sebagai identitas bagi pelanggan.Ketiga, usahakan pelanggan Anda memiliki relationship jangka panjang dengan merek Anda. Jika itu semua terjadi, pelanggan dengan sendirinya akan menjadi juru bicara dan pembela produk Anda. [download]

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Hermawan Kartajaya on Service

Hermawan Kartajaya on Service

Penulis: Hermawan Kartajaya

Perusahaan boleh saja mengalokasikan miliaran rupiah untuk promosi lewat iklan. Tapi, promosi paling efektif justru melalui word-of-mouth alias gethok tular. Sebab, pelanggan yang terpuaskan akan menjadi juru bicara produk Anda secara lebih efektif dan meyakinkan ketimbang iklan jenis apa pun. Dengan servis, Anda menawarkan nilai kepada pelanggan, dengan servis, Anda menjamin nilai tambah secara berkesinambungan. [download]

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Hermawan Kartajaya on Process

Hermawan Kartajaya on Process

Penulis: Hermawan Kartajaya

Proses, di dunia bisnis, merupakan salah satu elemen pemasaran terpenting. Kualitas (quality), biaya (cost), dan pengiriman produk (delivery) sangat ditentukan oleh proses, dari produksi hingga distribusi, secara efisien dan efektif. Di balik semua itu, kata kunci untuk memenangi persaingan adalah inovasi, yang didukung oleh informasi, pengetahuan, dan pengalaman. Membangun diferensiasi produk atau memberikan kesan yang mendalam kepada pelanggan, tidak bisa tidak, tentu membutuhkan ide-ide yang inovatif. Sebuah bacaan wajib bagi para manajer, marketer, dan pelaku bisnis mana pun. [download]

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The Medici Effect–Rahasia Sukses Berinovasi Secara Revolusioner

The Medici Effect–Rahasia Sukses Berinovasi Secara Revolusioner

Penulis: Frans Johansson

Puas berinovasi bersama Blue Ocean Strategy?. Tahan dulu. The Medici Effect siap mengubah letupan ide inovatif anda menjadi ledakan keuntungan. Seorang tim riset lintas disiplin ilmu menemukan cara membaca pikiran seekor monyet. Seorang kepala juru masak berhasil melejitkan ketenaran restorannya lewat menu campuran landak laut dan peren lolipop, dan masih banyak lagi. Dalam buku yang mempesona ini, Johansson mengungkapkan bagaimana kita dapat menemukan titik-titik temu dalam hidup kita sendiri dan mengubah gagasan-gagasan yang kita dapatkan disana menjadi inovasi-inovasi terobosan. Apakah anda mau?. [download]

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Villa Toedjoeh Tjemara

Villa Toedjoeh Tjemara

Penulis: Donatus A Nugroho

Hujan masih lebat, air tercurah dari langit yang gelap pekat, seolah nggak bakal berhenti. VW kodok itu berjalan bagai pelari marathon yag nyaris kehabisan napas, tersendat di jalan yang licin dan mendaki. Gilas yang berada di belakang kemudi berkali-kali mengeluh dan memaki kecil. Sudah puluhan kali pula ia berdo’a  dalam hati, semoga mobil selamat sampai tujuan. Selamatkah Gilas…?. [download]

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Cowok#1

Cowok#1 

Penulis: Kinoysan

Galuh benar-benar nggak percaya waktu tau Rey punya gebetan lain. Yang bikin Galuh tambah kelimpungan, orang itu adalah sobatnya sendiri, Winda! Tanpa pikir panjang lagi, Galuh mutusin hubungan sama Rey, dan pergi jauh darinya. Tapi, apa yang mesti dilakukan Galuh waktu tau sikapnya itu keliru banget? Maukah Galuh menerima kembali cowok yang pernah bersemayam dihatinya itu?.  [download]

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Vijay Amritraj-An Autobiography

Vijay Amritraj-An Autobiography

By: Vijay Amritraj and Richard Evans

In this fascinating autobiography, Vijay Amritraj, one of India’s top tennis stars, tells the story of his life; how as a child his introduction to tennis was at the insistence of his mother and father, who made great sacrifices and showed tremendous strength of will to give the Amritraj brothers, with the help of Rama Rao, the coach, the essential grounding in tennis which would take them to peaks of achievement. Amritraj tells all; his Davis Cup triumph, his appearance on the centre court of Wimbledon, his career as a tennis player all over the world, his acting in the James Bond movie, Octopussy, and the various enterprises started by him. Included are delightful episodes of his finding a bride, family vignettes of his brothers, and nostalgic mentions of the warm family cocoon which always offered him warmth and strength, and still does. [download]

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Encyclopedia of Terrorism

Encyclopedia of Terrorism 

By: Harvey W. Kushner 

Terrorism, in various forms, has been practiced throughout history and across a wide variety of political ideologies. There are as many definitions for the word terrorism as there are methods of executing it; the term means different things to different people, and trying to define or classify terrorism to everyone’s satisfaction proves impossible. However, most definitions of terrorism hinge on three factors: the method (violence), the target (civilians or the government), and the purpose (to instill fear and force political or social change) The adoption of terrorist techniques by insurgent groups, especially in the developing world, led to a perception of terrorism as a natural outgrowth of the anticolonial struggle merely another weapon of revolutionary guerrillas in their campaigns for independence. [download]

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Fundamentals of Pediatric Cardiology

Fundamentals of Pediatric Cardiology

By: David J. Driscoll M.D.

Many pediatricians and family practice physicians are intimidated by heart disease in infants, children, and adolescents. This may result from the perception that learning so many types of congenital heart defects and diseases may appear to be an insurmountable task. In addition becoming an expert in auscultation of the heart does require considerable experience, and it is easy to become frustrated when one is unable to make an anatomic diagnosis on the basis of physical examination. This is unfortunate because it is often difficult even for experts and frequently unnecessary to make an anatomical diagnosis on the basis of physical examination alone. Rather, it is important to determine whether the patient (i) does or does not have congenital heart disease, (ii) has cyanotic or acyanotic heart disease, (iii) has heart failure or pulmonary overcirculation (too much pulmonary blood flow), (iv) has reduced cardiac output, or (v) requires urgent detailed evaluation and treatment. I hope this book will facilitate all primary care physicians who care for infants and children to make these distinctions. [download]

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Female Orgasm-Black Book

Female Orgasm-Black Book 

By: Lee Jenkins

Let me start by sayong what I’m an ordinary guy, just like you. My penis isn’t the largest in the locker room. The women out there don’t mistake me for Hollywood’s latest hot celebrity. I’m not rich, or famous, I’m not a “platboy”, and I’m not exactly what you’d call a genius, though I wasn’t born yesterday either. But I have been blessed with some pretty insightful, and more importantly, wisdom to share that has the potensial to open doors to uncharted territory in your sex life. Ican’t offer you increased size or a magical potion to incite lust and desire in every woman you meet. But, if you make a solid commitment to read and practice the wisdom you’ll find over the next several chaptere, I can promise that the special woman in your life will be purring like a kitten, eager and available for erotic….. [download]

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Comparative E-Government

Comparative E-Government

By: Christopher G. Reddick 

Over the past decade, we have seen a revolution in the provision of e-government services to citizens. While information communication technologies (ICT) make it possible to develop and deploy e-government services, there are remarkable differences in the reasons behind varying levels of e-government use in different countries. While developed countries, e.g.,United Statesand many European countries, have advanced ICT infrastructures, e-government services usage by citizens is still limited. Developing countries are still struggling to develop and deploy basic infrastructure for ICT, which limits people’s ability to use e-government services that have already been developed. This contrast presents a unique set of issues, which poses challenges to citizens to efficiently and effectively use e-government services. [download]

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You’ve Got To Be Kidding

You’ve Got To Be Kidding

By: John Capps and Donald Capps

Critical thinking is about examining the reasons we give for what we believe. It is also about communicating in a clear, understandable, and reasonable way. Technically speaking, critical thinking is rational thinking. The word “rational” implies the ability to reason logically and usually means that one avoids emotionalism, i.e., appealing to one’s feelings or intuitions as the basis for a particular belief. In practical terms, critical thinking involves being “reasonable,” or having defensible reasons for what we believe and say. The word “reasonable” may imply the use of practical reason in making decisions and choices, and in this sense, critical thinking is relevant to solving problems. In this book, we will be using both terms “rational” and “reasonable” depending on the context. We will also use the word “irrational” to refer to beliefs and actions that are illogical. Sometimes the word “irrational” is used as a synonym for saying or doing something in a strongly emotional manner. [download]

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Elizabeth Bishop-The Restraints of Language

Elizabeth Bishop-The Restraints of Language 

By: C.S. Doreski

When Elizabeth Bishop exchanges looks for visions in “Poem” (“About the size of an old-style dollar bill . . .”), she renews a Life long commitment to a language of seemingly transparent simplicity, one that privileges the articulation of the experience of the senses instead of the interior world of the psyche or the romantic impulse toward epiphany and the world of the spirit. The tropes of Bishop’s domestic, pastoral, or exotic landscapes serve knowledge only insofar as they cloak, while exteriorizing, the unspoken and inarticulate interior, refusing either to resolve or deconstruct the binary opposition. For some critics, this binding of experience in a restraining rhetoric, one that depersonalizes as it simplifies, has become a characteristically American manner. [download]

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El Maquiavelo De Leon

El Maquiavelo De Leon 

By: Jose Garcia Abad

No es ésta una biografía de José Luis Rodríguez Zapatero, ni un juicio sobre la política del segundo presidente socialista de la historia de España. Mi propósito ha sido, simple y llanamente, averiguar y explicar lo que prometen título y antetítulo: cómo es en realidad el hombre que nos gobierna, a quien me he permitido presentar como «el Maquiavelo de León». Si digo «cómo es en realidad» no es por redundancia, sino porque parto de la hipótesis, compartida cada vez con más gente, de que este hombre aparentemente sencillo no es lo que parece, o lo que nos pareció cuando alcanzó el poder. Espero llegar a vislumbrar qué es lo que esconde su enigmática sonrisa, más allá de la primera impresión que transmite de ingenuidad y bonhomía. [download]

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The Life and Letters of Charles Darwin Volume 1

The Life and Letters of Charles Darwin Volume 1

Edited By: Francis Darwin

The earliest records of the family show theDarwinsto have been substantial yeomen residing on the northern borders ofLincolnshire, close toYorkshire. The name is now very unusual inEngland, but I believe that it is not unknown in the neighbourhood of Sheffield and inLancashire. Down to the year 1600 we find the name spelt in a variety of ways Derwent, Darwen, Darwynne, etc. It is possible, therefore, that the family migrated at some unknown date from Yorkshire,Cumberland, or Derbyshire, where Derwent occurs as the name of a river. The first ancestor of whom we know was one William Darwin, who lived, about the year 1500, at Marton, near Gainsborough. His great grandson, Richard Darwyn, inherited land at Marton and elsewhere, and in his will, dated 1584. [download]

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The Life and Letters of Charles Darwin Volume 2

The Life and Letters of Charles Darwin Volume 2 

Edited By: Francis Darwin

My dearDarwin, I have just finished your volume and right glad I am that I did my best with Hooker to persuade you to publish it without waiting for a time which probably could never have arrived, though you lived till the age of a hundred, when you had prepared all your facts on which you ground so many grand generalizations. It is a splendid case of close reasoning, and long substantial argument throughout so many pages; the condensation immense, too great perhaps for the uninitiated, but an effective and important preliminary statement, which will admit, even before your detailed proofs appear, of some occasional useful exemplification, such as your pigeons and cirripedes, of which you make such excellent use. [download]

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The Perpect King-The Life of Edward III

The Perpect King-The Life of Edward III 

By: Ian Mortimer

On 19 October 1330, at dusk, two dozen men gathered in the centre of Nottingham. They were mostly in their twenties, and all on horseback, ready to ride out of the town. But unlike merchants or pilgrims assembling to set out together, these men were silent and unsmiling. Beneath their riding cloaks they were all heavily armed.  The reason for their gathering lay within the fortress which overlooked the town. Somewhere within those walls, high on the massive outcrop, was Roger Mortimer, the earl of March, who kept the young king, Edward III, within his power and ruled in his place. Several of  the riders had already been summoned that day to see the brooding dictator. He had questioned each of them in turn; all but one had refused to speak. The only man who had dared to answer back was their leader, SirWilliam Montagu. [download]

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The Singing Loch

The Singing Loch 

By: Michael Graeme

As the hurtled its weary way through the darkness, I took a long, hard look at the reflection of a man, in the window, opposite. He was was nearing thirty, pale with a lanky sort of build and a thick mop of dark hair that looked a fortnight overdue for a good cut. He wore a Mark and Spencer’s suit which he didn’t fill out very well and on his lap was a battered, black briefcase. He wore spectacles, with round wire frames like the ones you used to get on the National Helath, forty years ago, only they were fashionable. The tatty briefcase lent him an air of bruised sophistication. What was inside? Business papers? An earth shattering thesis? Or perhaps more likely it was a sham and his case was empty but for a copy of New Scientist and a Tupperware carton containing his hastily prepared lunch. [download]

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Nada, Die Lilie

Nada, Die Lilie 

By: Henry Rider Hagard

Vor einigen Jahren -es war während des Winters vor dem Zulu Krieg reiste ein Weißer Mann durch Natal. Sein Name ist ohne Belang, da er in dieser Geschichte keine Rolle spielt. Er hatte zwei beladene Wagen bei sich, die er nach Pretoria bringen mußte. Es war kalt, und es gab nur wenig oder gar kein Gras für die Ochsen, was die Reise sehr erschwerte; aber er hatte sie auf sich genommen, weil die hohen Preise, die zu dieser Jahreszeit bezahlt wurden, ihn für jeden möglichen Verlust an Zugtieren reich entschädigen würden. Also zog er weiter und weiter, und alles ging gut, bis er die kleine Stadt Stanger hinter sich gelassen hatte, einstmals der Sitz Duguzas, der Kraal Chakas, des ersten Zulu-Königs und Onkels von Cetywayo. In der Nacht, nachdem er Stanger verlassen hatte, wurde die Luft eisig, schwere, graue Wolken verdunkelten den Himmel und verdeckten die Sterne. [download]

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Exotic Nuclear Excitations

Exotic Nuclear Excitations 

By: S.C. Pancholi

This monograph on high spin physics is geared towards the beginners in research or the young researchers, in the exciting field of high spin nuclear structure physics. New and interesting phenomena have and are being discovered in this field which is providing a microscopic insight into the behaviour of nuclei under the extreme conditions of high excitation energy, highest spins and abnormal neutron to proton ratios. The quest for achieving the highest spin states has resulted in remarkable success in this direction. An attempt has been made in this monograph to provide the reader an up-to-date knowledge of some of the recent exotic phenomena at high spins in a collective and consolidated manner. The topics covered are the rotational alignment and bandcrossings, magnetic rotation, triaxial strong deformation and wobbling motion and chirality in nuclei. [download]

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Dementia A Global Approach

Dementia A Global Approach 

Edited By: Ennapadam S. Krishnamoorthy, Marthin J. Prince dan Jeffrey L. Cummings

Population aging in the twenty-first century is the preeminent demographic phenomenon inAsia. In countries likeJapanandSingapore, low fertility rate and better health care are factors explaining the graying of the population. Demographic aging is however becoming a pan-Asian phenomenon with fertility rates falling and health care improving across the globe including the most populous nations,ChinaandIndia. The perception of old age differs in different societies and cultures. Nonetheless, it is influenced to a large extent by retirement legislation. When people retired at 55 years, those who were 56 years of age were considered old. [download]

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Winners and Losers

Winners and Losers

By: Chris Hamnett

The growth of home ownership since the end of the Second World War marks one of the most fundamental social changes to have taken place inBritain. From being a nation of renters at the end of war,Britainhas been converted into a nation of home owners. In 1945 approximately 25% of households inBritainowned their own homes. Today the proportion is just over two-thirds. In the process, the proportion of households renting from private landlords has fallen from 65% to about 8%. As a result, the home ownership market in Britain plays a far more important role today than hitherto: both in housing the population and as a potential source of capital gains and losses. In addition, the home ownership market plays a significant role in the overall health of the economy. [download]

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Emily The Strange-The Lost Days

Emily The Strange-The Lost Days 

By: Rob Reger and Jessica Gruner

I’m in a town called Blackrock, according to the newspaper. I’m not sure whether a town this small even needs a newspaper. Too bad I can’t remember any other towns to compare it to. Here’s what I’ve seen: two secret, mybe fifteen buildings, and then dust plains all arround. Almost everything natural and human made is some shade of beige. There’s bus depot. A couple of stores. One tiny patch of grass that’s passing for a park. It seems quite and peaceful here but for some reason I prefer to assume it’s crawling with menace and secret abominations. Not sure if that says more about Blackrock or about me. Anyway, New thing I know: 1. Nothing here looks familiar; 2. Nobody in Blackrock seems to know me; 3. Many people in Blackrock think I’m worth staring at; 4. Strange…. [download]

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Dracula

Dracula 

By: Bram Stoker

Jonathan Harker’s Journal 3 May. Bistritz. Left Munichat 8:35 P.M., on 1^st May, arriving atVienna early next morning; should have arrived at 6:46, but train was an hour late. Buda-Pesth seems a wonderful place, from the glimpse which I got of it from the train and the little I could walk through the streets. I feared to go very far from the station, as we had arrived late and would start as near the correct time as possible. The impression I had was that we were leaving the West and entering the East; the most western of splendid bridges over the Danube, which is here of noble width and depth, took us among the traditions of Turkish rule. We left in pretty good time, and came after nightfall to Klausenburgh. Here I stopped for the night at the Hotel Royale. [download]

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Weiber Mond von Barbados

Weiber Mond von Barbados

By: Evelyn Anthony

Endlich war seine Sekretärin, wenn auch widerwillig, nach Hause gegangen; sie war überaus gewissenhaft, liebte ihre Arbeit und war stets bereit, auch nach Dienstschluss im Büro zu bleiben. Obwohl er oft genug erklärte, wie unentbehrlich sie ihm sei, an diesem Abend hatte ihr Eifer, zu bleiben und ihm zu helfen, ihn reichlich nervös gemacht. Es hatte ihn allerhand Überredung gekostet, bis sie sich endlich geschlagen gab und mit einem letzten vorwurfsvollen Blick auf seinen unaufgeräumten Schreibtisch von dannen zog. Ein paar Minuten lang blieb er reglos sitzen. Als er sicher war, daß sie das Gebäude verlassen hatte, stand er auf, ging zur Tür und drehte den Schlüssel herum. Es war schon dunkel draußen, die Fensterscheiben von Schneeflocken bestäubt. Er betrachtete den Schnee aufmerksam, ehe er den Vorhang zuzog. Nun war die Welt ausgesperrt. Dann knipste er die Schreibtischlampe an. [download]

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Wandering in The Gardens of The Mind

Wandering in The Gardens of The Mind

By: John Prebble and Bruce Weber

The life of Peter Dennis Mitchell (1920–1992), like that of most people, is characterized by complexities, contradictions, and paradoxes. Biographers, to the extent that they succeed, can capture only partially the richness of the phenomenon of another human being and his or her action in the world. Our knowledge is limited, no matter how much detailed information is available. Thus this biography inevitably represents an interpretation of Mitchell’s life from several of the numerous perspectives possible. This problem is compounded by the fact that the subject was a scientist, and much of Mitchell’s creativity and passion were engaged in activities that required both a technical and a specialist knowledge. Hence, there is a need to balance the personal and the scientific, as well as to endeavor to make the science as accessible as possible to a broader audience. [download]

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The Princess Sultana’s Daughters

The Princess Sultana’s Daughters

Penulis: Jean P. Sasson

Buku ini merupakan kisah nyata. Buku sebelumnya yang berjudul ”Princess: Kisah Tragis Putri Kerajaan Arab Saudi” menggambarkan kehidupan masa kecil Putri Sultana sejak masa kanak-kanak sampai perang teluk pada tahun1991. Buku ini merupakan kelanjutan kisah Putri Sultana, anak-anak perempuannya-Maha dan Amni-dan perempuan-perempuan Arab lain yang mereka kenal secara personal. Para pembaca dianjurkan untuk membaca buku pertama tentang Sultana. Namun, Princess Sultana’s Daughters merupakan cerita yang berdiri sendiri dan dapat dinikmati tanpa membaca buku sebelumnya. [download]

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The Four Fingered Pianist

The Four Fingered Pianist

Penulis: Kurnia Efendi

Namaku Hee Ah Lee. Aku hanya memiliki empat jari, masing-masing dua pada setiap tangan. Tetapi, aku jago main piano, lho. Bahkan aku pernah tampil bersama Richard Clayderman di Gedung Putih, Amerika. Kakiku hanya sebatas lutut. Tetapi, aku bisa berjalan sendiri ke mana pun aku ingin. Ayahku sudah meninggal saat aku berusia 11 tahun. Tetapi, aku memiliki seorang ibu luar biasa yang sangat menyayangiku. Aku sadar, aku memiliki kekurangan, tetapi aku juga ingin punya kelebihan. Aku memang lemah di satu sisi, tetapi kuat di sisi lain. Mau tahu aku yang lebih dalam. [download]

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Joey Si Frustasi Yang Beruntung

Joey Si Frustasi Yang Beruntung

Penulis: Mark Bowden

Joey Coyle tersungkur di tempat tidar, ia sakau sepanjang malam, sakit yang dibuat atas ulahnya sendiri, kesemua permasalahannya berawal dari methapetamin cairan kimia terlarang. Hari ini, ia akan mendapat jatah tidur sebentar saja karena ia telah kehabisan persediaannya. Tidak ada persediaan apapun yang tersisa, itu menunjukan bahwa dirinya bokek, tidak memiliki uang. Lalu akankah datang nasib baik yang memberikan keberuntungan kepadanya?. [download]

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Better–Sebuah Catatan Tentang Kinerja Seorang Dokter

Better–Sebuah Catatan Tentang Kinerja Seorang Dokter

Penulis: Atul Gawande

Bagaimana mencapai keberhasilan dalam suatu profesi yang rumit dan penuh resiko?. Bagaimana menjadi hebat dalam suatu bidang yang didalamnya kesalahan kadang tak terhindarkan dan terduga?. Sembari menghadapi kelelahan, keterbatasan sarana, dan ketidaksempurnaan kemampuan dalam segala hal yang kita lakukan, kita semua bekerja dengan sebaik-baiknya. Namun, bagi penulis dalam dunia kedokteranlah dorongan untuk bisa berbuat sebaik mungkin mencapai puncaknya, karena setiap keputusan menyangkut  hidup-mati manusia. [download]

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Valentino Rossi-Otobiografi

Valentino Rossi-Otobiografi

Penulis: Valentino Rossi

Tikungan yang memanjang beraspal tersebut terlihat seperti olesan mentega pada permukaan bukit hijau yang tak terlalu curam itu. Tikungan yang tampak  bergantungan dan selaras dengan setiap permukaan bukit itu mirif hurup “S”, ke kiri, lalu ke kanan, dan berakhir tepat di puncaknya. Sebelum kamu bisa mencapainya, kamu harus bergerak naik dulu, setelah itu menuruninya. Saat kamu tiba pada bagian sudutnya, kamu pasti takkan bisa melihat apa-apa. Kamu hanya bisa membayangkannya. [download]

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168 Jam Dalam Sandera

168 Jam Dalam Sandera

Penulis: Meutya Hafid 

168 Jam lamanya Meutya Hafid dan Budiyanto berada dalam sandera. Di dalam sebuah gua kecil di tengah gurun Ramadi. Tidur beralaskan batuan dan dibuai oleh suara bom dan tembakan. Disana mereka belajar tentang kepasrahan total kepada Yang Maha Kuasa, karena telah begitu dekatnya dengan kata “mati”. Disana mereka diingatkan, bahwa jika Tuhan menghendaki, segalanya bisa terjadi. Dan disana pula mereka berdua disadarkan, betapa nyawa sangatlah berharga, dibandingkan berita paling eksklusif sekalipun. [download]

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Luka Cinta Andrea

Luka Cinta Andrea

Penulis: Suzanne O’Malley

Ternyata benar, pada 21 Juni 2001 itu Andrea menuntaskan ‘keinginannya’ membunuh lima anaknya dengan membenamkan mereka ke dalam bathtub. Kontan kasus ini menjadi perbincangan panas publik Amerika Serikat dan dunia. Ketegaran hati Rusty Yates sebagai seorang suami runtuh seketika. Kesabaran dan perhatian yang dia berikan kepada istrinya yang menderita depresi berat benar-benar diuji. Andrea membunuh ank-anak mereka karena merasa telah gagal menjadi ibu, dan ingin mengantarkan mereka pergi ke surga. Sesungguhnya apa yang terjadi saat itu? adakah peran kelompok pemuja setan dalam hal ini. [download]

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I Love Cooking

I Love Cooking

Penulis: Sekar Maya Padmaniasti Nakula 

Apakah kalian lahir dari keluarga yang pandai memasak? Aku adalah anak yang terlahir dari keluarga yang semua keturunannya pandai memasak. Dari kakekku, nenekku, mamaku, papaku, kakakku, bahkan adikku yang masih kelas satu SD. Tetapi tidak bagiku! Aku adalah anak yang tidak pandai bahkan tidak bisa memasak. Nilai memasakku saja jelek…Lalu, apakah aku akan selamanya begitu? Baca aja deh buku ini. [download]

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Komplikasi–Drama Diujung Pisau Bedah

Komplikasi–Drama Diujung Pisau Bedah

Penulis: Atul Gawande

Komplikasi mempersembahkan pandangan yang nyata dari ujung pisau bedah, menyelidiki bagaimana kesalahan-kesalahan maut terjadi dan mengapa ahli bedah yang andal bisa bertindak bodoh. Cerita-cerita yang dituturkan Gawande mengingatkan bahwqa para dokter “hanya manusia”. Beberapa gagasannya mungkin membuat para penyedia layanan kesehatan gelisah atau bahkan marah, tapi gayanya yang meyakinkan, pengakuannya yang jujur, dan argumennya yang bijaksana akan menaklukan kebanyakan pembaca. [download]

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Pengakuan Bandit Ekonomi

Pengakuan Bandit Ekonomi

Penulis: Jon Perkins 

Jon Perkins adalah penulis asal Amerika Serikat yang mengungkapkan kejahatan korporatokrasi yaitu jaringan yang bertujuan memetik laba melalui cara-cara Korupsi, Kolusi, dan Nepotisme (KKN) dari negara-negara dunia ketiga termasuk Indonesia. Cara kerja mereka mirip mafia karena menggunakan semua cara, termasuk pembunuhan, untuk mencapai tujuan. Ia mengungkapkan bandit-bandit ekonomilah yang melenyapkan Presiden Panama Omar Torrijos dan Presiden Equador Jaime Roldos. [download]

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How to Make Money Online with eBay, Yahoo and Google

How to Make Money Online with eBay, Yahoo and Google 

By: Peter Kent and Jill K. Finlayson

Have you ever thought about setting up a business online? If not…where have you been for the last five or ten years? It’s the new American dream, encompassing all the usual ideas of independence, freedom, and wealth. And sometimes, you know, Internet-based businesses really do bring all these things to their owners. Not always, though, which is why you need this book. It’s easy to stumble around on the Internet for months or years, and never quite get anywhere. What’s the difference between those who stumble and those who leap into online success? Knowledge. You can’t succeed unless you do the right things, and while some very successful online businesses have been built by people who serendipitously stumbled onto the right formula, why leave such an important factor to chance? This book describes the basic principles, ideas, and tools that you’ll need to succeed online. In addition, it lays out a roadmap; the book focuses on certain tools that many other successful businesses have employed. [download]

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Kazaaam! Splat! Ploof!

Kazaaam! Splat! Ploof!

Edited By: Sabrina P. Ramet and Gordana P. Crnkovic

A TELEVISION COMMERCIAL shown on American television in July 1999 showed the Eiffel Tower sailing into New York harbor on a barge, the Statue of Liberty, an earlier French import, having been fully assimilated. The viewer was thereby invited to muse that Americawould soon obtain a taste of Paris, as it were. But at another level, one saw Parisreduced to its best-known symbol, even to kitsch, and one wondered whether Parisitself could be made as “American” as the Statue of Liberty. Not all of Europe reaches America as kitsch, just as America does not have to be reduced to kitsch in order to make its presence felt in European culture. But in cultural interactions, there are always processes of transformationwhether of adaptation to local milieux, simplification, syncretic mixing, creative modification, or just plain “kitschification.”. [download]

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The Kamasutra

The Kamasutra 

By: Anonymous

It may be interesting to some persons to learn how it came about that Vatsyayana was first brought to light and translated into the English language. It happened thus. While translating with the pundits the `Anunga Runga, or the stage of love’, reference was frequently found to be made to one Vatsya. The sage Vatsya was of this opinion, or of that opinion. The sage Vatsya said this, and so on. Naturally questions were asked who the sage was, and the pundits replied that Vatsya was the author of the standard work on love in Sanscrit literature, that no Sanscrit library was complete without his work, and that it was most difficult now to obtain in its entire state. The copy of the manuscript obtained inBombaywas defective, and so the pundits wrote to Benares,Calcuttaand Jeypoor for copies of the manuscript from Sanscrit libraries in those places. [download]

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Labor Economics from A Free Market Perspective

Labor Economics from A Free Market Perspective 

By: Walter Block

Labor accounts for some 70-75% of the GDP. Thus, any book addressing labor issues is potentially an important one. This book does just that, and from an economic point of view. However, it is not a textbook on labor economics. If you are looking for an explication of the backward-bending supply curve of labor, or for an explanation of the pattern of labor force participation, or for why labor accounts for some 70-75% of the GDP, you will have to look elsewhere. Instead, Labor Economics from a Free Market Perspective is an ideological book and thus might serve as a secondary reading in a course in labor economics, or as one of several texts for an instructor who values this particular perspective. The phrase ‘‘ideological’’ has a bad press in some quarters, but etymologically it means, merely, that this volume takes a position’ on ideas. [download]

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American Evita-Hillary Clinton’s Path to Power

American Evita-Hillary Clinton’s Path to Power 

By: Christopher Andersen

Scomplex, most loved-hated-admired-reviled woman perhaps person in America. And, whether she fulfills her life’s ambi­tion or not, she can already lay claim to being the first woman ever considered a serious contender for the presidency. Yet most of what we know about Hillary Rodham Clinton is strictly seen in the context of her marriage to the forty-second President. Indeed, they were the ultimate power couple he the drawling, fatally charismatic Bubba with Falstaffian appetites, she the brilliant lawyer and consummate political strategist who put her own dreams of high office on hold to focus on capturing the Oval Office for her husband. When it came to her husband’s philander­ing, Hillary had always been willing not just to look the other way, but to go on the offensive as she did when news of Bill’s affair with Gennifer Flowers threatened to derail Clinton’s 1992 presidential campaign.  [download]

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